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Are you an affiliate marketer? If you are, you may want to consider making your own product instead. It is common for people to retread their tires and they are old. This can also be done for old products you have lying around. When you do this to your product, you should make significant changes, not just throw something together. By doing your best, and offering your customers a quality product, this is a trademark of someone who wants to succeed. Doing this will set you apart, making you stand out in an industry that tends to forget these types of strategies. It is important to do this, especially if your product and niche can be improved with an update.
People that do email marketing seldom used this technique - take a list, divide it into two or more lists to use for marketing purposes. Also, optimizing your marketing list is absolutely essential. Unless you are very successful with your list, then that's great and continue doing what you have been doing. Only those who are not successful should try to optimize their list to make more money. The purpose behind dividing the list into two or more groups is to test different offers with each list to see which one converts the best. Dividing a list into two can help you find out what's converting. Three or more will get this done even faster. A strategy that many professional Internet marketers use is called split testing - you test offers with different parts of your list. What you are testing for is the conversion rate, to see which combination of subject line and e-mail copy converts the best. When you do this type of testing, only one variable should be tested. Split testing, or A/B split testing as it is usually referred to, helps you determine conversion rates. For instance, you would change one subject line and leave the other. People use squeeze pages and test them in the same way. You can test headlines for the squeeze page and see which one converts better. You need to do this and tell your conversion results do not change.
Successful email marketers use different strategies, with some of them writing far more than others with lists. Some send e-mails every day to their list. Still, others will write perhaps three times a week. However, many people will tell you not to send more than one email a week to your list. The strategy behind writing frequently is to get your list to think about you almost every day. When they see your email every day, they come to expect it, but you have to write something useful to them. When you write this much, you have to be inspired very quickly each day that you write. When these people write, they write fast! Best of all, content in the emails is generally helpful and provocative.
Regardless of the niche, copywriters will borrow from, and still, other people's techniques. Although the sounds horrible, most writers will not use the information they swipe without first changing it, rewriting it with their own particular style. A good copywriter will want to put his or her stamp on what they borrow from other writers.